brand naming agency in india
We create brand names that are simple, different and dominate the world market.
In the long run, everything changes,
but the name of your brand.
The team captured our essence and distilled it into a name which felt right. Jascano is more than just a brand; it’s the foundation of our success.
Jinay Savla
Jascano
services
What we do
We focus on naming companies, products, and brands that are easy to say, easy to remember, and reliable across India’s markets, accents, and geographies.
- BRAND NAMING
- COMPANY NAMING
- PRODUCT NAMING
- CONSUMER RESEARCH
- Trademark & Domain Evaluations
- Linguistics & Sound Designing
- Cultural & Regional Validation
- Packaging & Logo Designing
We are led by linguistics, cultural awareness, and trademark-consciousness.
The Name of your Brand Rarely Changes
Looking for a creative agency that treats every naming project as a serious, long-term decision? We should talk.
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Let’s Talk Names & Logos. First consultation’s on us!
7+ years of Building.
400+ pan-India brand names across
industries, regions, accents and languages.
The Real Problem With Naming Today.
Indian markets are saturated with repetitive naming patterns with words like Royal, Pure, Aqua, and Fresh appearing across food brands, cosmetics, real estate, and services. These names no longer differentiate.
They reduce recall, blur category boundaries, and dramatically increase trademark rejection risk. With over 5 lakh trademark applications filed in India every year, most rejections happen due to similarity
Minor spelling changes and familiar dictionary words rarely survive trademark availability screening or stand out in crowded markets.
As a result, naming has become hit-and-miss. Not because founders lack ideas, but because conventional naming tools no longer work in today’s linguistic and legal environment.
We start with sound
We use the science of sound to create brand names that are simple, memorable, and built to last across regions, accents, languages, and industries.
Linguistics-Led Brand Naming
We build names using a structured linguistic system powered by a library of 7,500+ morphemes, which are the smallest units of meaning that a particular word can be broken down to.
Pan-India Sound Testing
We put every name through sound testing across Indian accents and languages to ensure it can be spoken clearly by dealers, distributors, retailers, and end consumers alike. Maharashtra, Tamil Nadu, Kerala, Bihar, Punjab, we check how the sound of your pan-India brand shifts across regions.
Cultural & Early Trademark Risk Screening
We also conduct cultural meaning checks to avoid unintended associations and early-stage trademark availability screening to reduce legal risk before final selection.
For Brand Owners, This Means
A brand name with controlled tone, emotion, and recall, instead of forcefully fitted, meaning an overused name.
HOW OUR BRAND NAMING PROCESS WORKS
Not guesswork. Not trends. A scientific naming system.
Creative? Yes. Random? Never. Tiepograph stands out for its scientific naming system that combines sound, psychology & culture to deliver a lasting impression.
Naming Strategies
Our Go-To Naming Strategies and Why They Work
With these naming strategies, we combine brand architecture and our scientific naming system to create lasting names that communicate the brand identity and bypass legal issues in trademark availability.
The Clean-Slate Strategy (Coined Names)
One of our top favourites, this strategy allows us to coin an original name that may not be a dictionary word, but will feel right enough even to go on to be synonymous with the category. Think, Google, Fevicol and Accenture.
At Tiepograph, chasing the right “phonetic vibe” leads us to these names, which
- feel familiar,
- are easy to say,
- face the least resistance in legal availability,
- communicate the brand’s essence and
- sound evergreen
The Clean Slate gave way to the elegant naming of Lavaya, a thriving herbal cosmetics and skincare brand, and the luxurious naming of Spelux, a high-end interior solutions company.
The Story-Telling Strategy (Suggestive Names)
Best suited for founder-led and lifestyle brands, this strategy says it as it is!
As GoPro connects directly with its target audience of professional videographers, we used the storytelling strategy to name HopUp, a leading trampoline and adventure park in Mumbai.
While on the surface, it may seem like the easiest strategy, storytelling requires a nuanced understanding of the phonetic bridge, or the sound of two words pronounced together, to effortlessly communicate the brand story. A job you can entrust Tiepograph’s brand naming expertise with.
The Evocative Strategy (Abstract Names)
Instantly effective, but legally ambiguous, the evocative strategy is a tricky one!
Paper Boat is a popular reference known for evoking childhood nostalgia with its name, packaging design, visual identity, and brand messaging. Despite giving good names, this strategy uses familiar dictionary words, which makes trademark availability a challenge.
At Tiepograph, we give this a neat twist by using a careful combination of two unrelated words that evoke a strong phonetic and emotional connection instantly.
This approach inspired the name FireTurtle for a popular consumer electronics brand.
benefits
Working with Tiepograph
Working with Tiepograph means working with experts who understand the power of a name. We create words that are unheard yet sound familiar.
We Protect Your Interests
We don’t rush decisions or push brand-name ideas our clients are unsure about. Every option is built from tested morphemes and evaluated for sound, recall, and long-term risk.
Substance Over Surface
No flashy jargon. Each name is assessed as per the brand positioning for pronunciation across accents, sound clarity in target markets, and usability across regions and languages.
You Stay in Control
You remain the decision-maker. We bring structure through linguistic logic, sound testing, and market research so your choice is informed.
Partnership, Not Transaction
Your brand name isn’t a slide in a deck. It’s a word you’ll say, hear, and live with every day, tested for how it sounds, travels, and holds meaning over time.
about the founder
Who's Behind the Work?
Tiepograph is led by Hitesh Talreja, brand naming specialist driven by a long-standing fascination with words, etymology, sounds, and how they behave in everyday life. His interest began with language itself, how words are formed, how pronunciation shifts across regions, and how sound influences perception.
With 7+ years of experience building brand names and identities for startups and established brands, he ensures every project Tiepograph takes delivers the solution of crafting names that can travel the world.
Hitesh Talreja
Brand Naming Expert
Tiepograph helped us in finding the brand name for our jewellery company, Mohrani. The name beautifully captures the essence of royalty, grace, and Indian elegance. We are truly happy to have a partner like Tiepograph to shape the name and identity of Mohrani.
Arjun Khurmi
Founder - Jewellery Brand
Clients and Partners
Powering the identities of those who wish to lead. From great global giants to new disruptive Indian startups, we at Tiepograph partner with founders and visionaries to turn brand naming into a market legacy.
Before You Decide
The Name of your Brand Rarely Changes
Logos evolve. Packaging updates. Messaging shifts. But your name stays. Looking for a creative agency that treats every naming project as a serious, long-term decision? We should talk.
Let’s Talk Names & Logos. First consultation’s on us!
The team at Tiepograph created the name Soventis for our import and export company, and everyone has been loving it. The process with them was smooth and straightforward.
Kushal Patel
Soventis
faq's
Frequently Asked Questions
Curious about how naming works, timelines, or cost structure? Below are answers to what clients often ask.
Do I really need a brand naming agency?
If your brand’s identity relies on recall or growth, yes. Service naming today requires linguistic structure, sound testing, and awareness of trademark classes.
How long does the process take?
Typically, 10 working days, which include time for research, morpheme building, and validation without rushing.
What do I receive?
A shortlist of original name options with meaning, sound rationale, and once that is done, we can provide you the brand logos.
Will the name grow with my business?
Yes. At Tiepograph, naming strategies involve flexible morphemes that support expansion across products and regions.
Can the names be trademarked?
We screen early to avoid high-risk names. We ensure that they are available for trademark registration, and clients can double-check from a trademark agent for a second opinion. The client will directly handle the paperwork and filing through a trademark attorney. Final approval rests with trademark authorities.