Brand Naming Agency

You can build a product. You can write the business plan. You can know your audience inside out. But naming your brand? That’s a different skill.

No course or degree teaches you to name a company or find your perfect business name. It may sound simple, but it is not. Most names are just five to seven letters. That’s exactly why they’re hard to get right.

Your brand name is the first thing people see. It’s not a tagline or a logo. It’s the one thing that won’t change, no matter how your brand evolves. Designs get updated. Campaigns come and go. But the name stays. A good brand name consultant can give you a new brand name that will last a lifetime.

That great name is what people remember. It’s what they type, what they search, what they talk about. And over time, it becomes the shortcut for all the trust, value, and meaning your brand stands for.

So yes, you need naming services. Because a name isn’t just a word, it’s everything you’re building and working for.

Your brand name does more than describe your business. It creates recall.

Most markets are crowded. Whether you’re selling bottled water or launching a new app, the competition sounds the same. That’s the problem.

Names like AquaBlue, PureDrop, or BlueSpring blend into each other. They’re descriptive but forgettable. You don’t want that.

A good name doesn’t just tell, it signals. It fits your tone, stands apart from the crowd, and sticks in people’s heads.

Think of it like a person’s name. You call someone Raj or Aditi, not “tall man” or “smart woman.” The same goes for a brand. It needs its own identity, not just a description of what it sells.

If you want people to remember you, choose a name that sounds right, not just one that says what you do. That’s what effective brand naming is about. A good name for a mineral bottled water company would be Dasani, Kinley by Coca-Cola, Bailey, and Bisleri. A good naming firm can help you find the name, most suitable for your product, something that would also have an emotional connection with your customers.

We at Tiepograph have done brand naming of over 380+ brands globally. The first thing, as a branding agency, we ask the client about the USP and the target audience. These two are very important for the personality traits of a product. We could make your brand sound luxurious, and economical, yet playful. It all falls to sound symbolism. We make right brand names that have the potential to be disruptive in the market and do not follow the existing trend pattern, yet feel arbitrary.

India isn’t one market, it is many in one. Every region speaks, thinks, and shops differently.

At Tiepograph, we create brand names that work across languages and geographies. A name that fits in Haryana should feel just as natural in Kerala.

We break your brand down to its personality. Then we build around easy, memorable word units that hold up in the real world.

It’s how we create names that feel right, travel well, and support long-term success.

We don’t throw random names at a wall.

At Tiepograph, we create perfect names with structure, sound, and strategy. We study your target market, your brand values, branding strategies, your competitors, and what makes your brand different. Then we build names that stand apart while staying easy to say and hard to forget.

We’ve developed one of the largest private databases for sound symbolism in the industry. With over 7,500 morphemes tested across global languages, we know what sounds travel, what feels premium, and what people remember.

Every name is checked for fluency, tone, and brand memorability. Whether you’re launching in a small Indian town or a major global city like New York City, the product name needs to stand out.

Most agencies suggest names. We create them. That’s the difference.

There is no special treatment when it comes to brand naming; in a competitive market, both single-word and two-word names are equally important and can be disruptive. And both can build good brand awareness.

The entire process takes around 10 working days.

In the first 5, we share 3 custom names. No templates. No filler. Just real options based on your goals, tone, and target market.

This first round tells us a lot. You might love one. You might feel unsure. That’s expected. Your feedback helps us fine-tune the second round, where we share 3 more right names, closer to what you’re looking for.

Some founders want bold and serious. Others prefer playful or minimal. That’s why we never rush it. Naming is personal. It needs time.

No, they are similar, for us both are names, and both need to travel across the world and be memorable. The key factor is the target audience, based on this brand name ideas are formed. If the name has to be for the consumer market, it would have to be easier, but the same if it is for B2B, it does not have to be that easy, but have more strength to it. Both need to have trademark availability, and the process is the same. We can help you with your new brand name, one that would be suitable for all markets.

Yes. Tiepograph will help you with linguistic screening and thorough trademark searches as it is part of our process. The filing for the trademark will be done by a trademark attorney. And we request our clients to double check for the trademark by the attorney.

We have tremendous experience in creating memorable brand names of products/categories like Spices, Dry Fruits, Fruit Juices, LED Lights, Electronics, Ice Cream, Beverages, Soft Drinks, Cosmetics, Clothing, Footwear, Construction, Mineral Water, Potato Chips, Healthy Snacks, Organic Products, Baby Food, Mobile Apps, and many others.

Yes! Definitely, we are brand naming consultants to many companies and business owners in India and around the world. We can set up a 30-minute meeting to understand your company naming requirements and help you with the same. Our knowledge in linguistic analysis help solving unique challenges in terms of naming.

Yes, many. You can go through our portfolio and click on any project. you will see how we helped brand with naming and trademarking solutions.

No, we do not check social media handles for the names we present. Most usernames are taken, and it would be difficult to find any name with matching case usernames. Our main focus is on trademarks, crafting an effective brand name and checking if someone is using the same name for a business.

An average naming project at Tiepograph can cost you between Rs 49,000 to Rs 240,000. We have a track record of delivery names which stand out and leave a lasting impression.

We believe all names are supposed to have a meaning. Most of the time, when we coin a new company name, multiple languages usually inspire it. Most customers do not understand the meaning, but how it makes them feel. Only the owners of Marico know what Saffola means to them or how Trivago got its name. Names are supposed to be evocative.

Yes! Having a catchy name we will create will have a strong impact in the competitive market and will be able to have excellent brand awareness and brand recognition.

Clarify your audience, and have the right business idea, product line, and voice. Share your current brand’s identity or guidelines. Show examples of names you like and don’t like. Good preparation saves time and can get you a great business name.

Good brand consultants and naming agencies understand brand recall and market presence. They can recommend names that transition smoothly and help manage your messaging, so you don’t lose equity while rebranding.

We see the personality of the product and the brand vision set by the owner. For example, if the product is edible oil, it would attract mostly women and men, rather than children and young adults. The name would be somewhat mature in sound, ethnic if needed, or with English symbolism. Whereas if it were for ice cream, the brand name has to be youthful, attracting the kids mostly.

There are many aspects to the personality traits, like masculine or feminine, luxury or economic, authoritative or approachable.

We always take brand naming and visual identity (logo work) together. Our linguist and designer team sit together to find the best sounds and visually attractive letter combinations. We are not into brand strategy, but we have a strategic approach to brand naming. Once this work is done, we will help you with packaging design and label design. We do not make brand kits, , make digital marketing campaigns, web design, nor do we make company corporate identity.