We create brand names that win. Some companies name their brands to fit in and spend their lifetimes trying to stand out. 

FAQs

Do I need Brand Naming services?

Having a brand naming agency, we often get asked why people even pay to get their brand/product or company named by someone else. Sometimes we ask ourselves the same question.

We have the answer. You could be good at writing a grand idea for your next perfect venture, know your audience, gather the investment you would need but still not know what to name your brand. When it comes to brand naming, there are no online courses or any degree that one can acquire. Honestly, anybody can come up with a branding name. It is usually a five-seven-letter word on average. That is the exact reason it needs time and depends on your experience level in the domain field.

We need to realize no matter how divine your brand tries to portray, how long-lasting your batteries are, your brand name and product name remain the first identifier. The brand name becomes a piece of communication after the design. But remember that a brand’s visual design changes over time. But the brand name does not. The way we see it is the market you capture, the trust you build over the years, get all rerouted to the credibility of your brand name.

How does brand naming work? Benefits of Brand Naming.

In a competitive market, almost all companies are selling a similar kind of product in a category. Several times these brands have a relatively same sounding name. Your brand name must stand out. 

If you see the branded bottle industry, a lot of brands have a similar name, names like AquaBlue, AquaPure, BlueWater are alike. When we hear names like these, we could imagine there being more brands with names like these. It is tough to remember a descriptive brand name. 

Think of a brand name as a person’s name. We refer to people with their names Rahul, Sameer, George. We don’t introduce by saying a smooth man or a tall woman. The same is for the brand name. A name should never describe a product but should feel right. A good name for a mineral bottled water company would be Dasani and Kinley by Coca-Cola, Bailey, Bisleri. 

How do you name a brand? 

We at Tiepograph have done brand naming of over 350+ brands globally. The first thing as a branding agency we ask the client about the USP and the target audience. These two are very important for the personality trait of a product. We could make your brand sound luxurious, economical yet playful. It all falls to sound symbolism. We make brand names that have the potential to be disruptive in the market and do not follow the existing trend pattern yet feels arbitrary. 

What special perspective do you have towards Indian market?

India is a unique land with a lot of diversity in terms of culture, behavior and languages. What we try to achieve with our brand names is that to find a name that works well even in Kerala, and even in Haryana. We find easiest units of words, based on the personality of the brand, and craft a brand name that perfoms well.

What Makes Tiepograph a better Brand Naming Agency in India?

A brand naming is supposed to be catchy, memorable, and easy to pronounce. Our brand naming agency has helped many companies in several industries with our branding strategies. We give different styles of names, brand names which are invented, combinations, and again distinctive product names. Yet doing a deep dive into your target market, competition, etc. to come up with brand names that stand apart from the rest. 

We at Tiepograph have built a database of one of the biggest numbers of sound symbolism. Our passage to 7,500+ morphemes (short, significant units) has changed the way we see brand names. We measure the effect of a sound in a global market and compare it within other speaking languages to come up with the easiest sounding word. Further sound checks help us to follow the sound fluency, imageability, and moving tone of names and yet increasing the brand memorability within the mind of the customers.

Based on the story and the region we are launching at, we tend to create a brand name that would be easily pronounced let’s say in a small village of India or even big urban cities like Paris. A brand/product/company is always supposed to have a universal foundation. All international brands we see in the market were once started by small-scale visionary people, it took many years until some of them were taken over by multi-national companies and pushed worldwide.

Many in the market claim to be brand naming experts. It is easy to do. They charge less, take less time, and deliver more names. There is a big difference, they suggest names whereas we create names. Nobody deserves a company name that is similar to a competitor or lacks strategic core and trademark aspects. 

Should we get a one-word or two-word name?

There is no special treatment when it comes to brand naming, both single word and two-word names are equally important and can be disruptive. 

How many days does it take for the process of brand naming?

Generally, we take around 10 working days for the process of company naming and logo designing. Even if it takes 10 working days, within first 5 days our team would present you just three names, just to know what you are thinking. You may like 1000s of brands from the market, hundreds from your industry. But when you are given names which are created just for you, it can be a difficult decision. We get to know so much from first round of feedback, and in the second we present you with 3 more names after next five days., this time more aligned to your liking. Brand names need to go with the founders’ personality, some like serious names, some prefer happy, youthful names. 

What all industries and products does the company name?

We have tremendous experience in brand naming of products/categories like Spices, Dry Fruits, Fruit Juices, LED Lights, Electronics, Ice Cream, Beverages, Soft Drinks, Cosmetics, Clothing, Footwear, Construction, Mineral Water, Potato Chips, Healthy Snacks, Organic Products, Baby Food, and many others.

Do you also provide free company naming consultancy?

Yes! Definitely, we are brand naming consultants to many companies in India and around the world. We can set up a 30 minute meeting to understand your company naming requirements and help you with the same.

Do all company names need to be meaningful?

We believe all names are supposed to have a meaning. Most times when we coin a new company name; it is usually inspired by multiple languages. Most customers do not understand the meaning, but how it makes them feel. Only the owners of Marico know what Saffola means to them, or how Trivago was named. Names are supposed to be evocative.

How do you judge what sound works best for the name of the product/brand?

We see the personality of the product. For example, if the product is on edible oil, it would attract most to women and men, than children and young adults. The name would be somewhat mature in sound, ethnic if needed, or with English symbolism. Whereas if it were for ice cream, the brand name has to be youthful, attracting the kids mostly.

There are many aspects to the personality traits like masculine or feminine, luxury or economic, authoritative or approachable.

What can you help us with once done with brand naming?

We always take brand naming and visual identity (logo work) together. Our linguist and designer team sit together to find best sounds and visually attractive letter combinations. Once this work is done, later we help you with packaging design, label design.