Swaad Bhi Taaza Bhi

Brand Naming Visual Identity



In April 2022 we were approached by Ayush Bajaj from Punjab for brand naming of their rice brand. They had a rice mill since 1972 but this time around wanted a brand that goes into the market. None of the names they had could work out.


Products such as rice, besan, and oil sell on emotion. These are products that are purchased mostly by housewives in most parts of the country. We wanted a brand name, that is easy, connect easily, and has a deeper meaning. Swaaza is a portmanteau of Swaad and Taaza. A newly coined word, that already got registered under trademark and we even found a matching case domain. Our client Mr. Bajaj loved the name, as it matched his vision. A touch of desiness mixed with freshness. Checkout their products on Amazon and JioMart.


Brand naming for rice brand

  • Skills

    Linguistics, Sound Symbolism, Visual Identity

  • Client

    Ayush Bajaj

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