In January 2022 we were approached by Kapil Arora from Tex Jeans Delhi to name their casual wear brand.
Mr. Arora had many brand names in mind, but none of those worked for them. Casual wear brands need an exciting sound, also a sound that is different than rest of the market. The name remains an inspirations from the sounds of Dagger, Swagger and Galore (Plentiful). They easily got the trademark registered for the name and we managed to get them matching case .com domain.