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Brand Naming Visual Identity



In August 2021 we were approached by from Anchor, Panasonic Life Solutions to name their new series of switchboard.


They had a long series of switchboard like Roma, Penta, Ziva. We had to find a new that fits in the category, sounds new and can be easily trademarked. Tiona was the winner this time. The name is now getting excellent response from the Indian market.

Tiona is designed keeping in mind the ever-evolving modern consumers, who opt for products that reflect their personalities.


Naming a new switchboard series for Anchor

  • Date

    August 4, 2021

  • Skills

    Linguistics, Sound Symbolism

  • Client

    Anchor, Panasonic

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