In August 2021, Anchor (Panasonic Life Solutions) approached Tiepograph to name their new switchboard series. Their existing series of switchboards had contemporary products such as Roma, Penta, and Ziva.

The Muse

We had to find a new product name that would not only fit in the category but also be trademark-friendly. Most importantly, though, the new name had to fit right in the crowded electrical retail market as well, where dealers and contractors made choices on behalf of the end consumers, i.e., the homeowners.

The Naming Insight

Our scientific naming structure and study of market psychology led us to Tiona. A name designed keeping the ever-evolving modern consumer in mind.

The Unveil

Short and memorable, Tiona went on to receive an excellent response from the market.