Tiona
Go Get It
Brand Naming
Visual Identity
Tiona
Problem.
In August 2021 we were approached by from Anchor, Panasonic Life Solutions to name their new series of switchboard.
Solution.
They had a long series of switchboard like Roma, Penta, Ziva. We had to find a new that fits in the category, sounds new and can be easily trademarked. Tiona was the winner this time. The name is now getting excellent response from the Indian market.
Tiona is designed keeping in mind the ever-evolving modern consumers, who opt for products that reflect their personalities.
Task
Naming a new switchboard series for Anchor
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Date
August 4, 2021
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Skills
Linguistics, Sound Symbolism
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Client
Anchor, Panasonic
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