Walsh

Walsh

Problem.

Paras Group a preeminent name in the electronics retail market had tied up with a UK-based company to launch a new brand in the television industry in India. Unsure of how to name the brand, they got our team onboard to help them with brand naming.

Solution:

The company was looking for a sound of legacy and luxury. Here we tried finding brand names that fit all of that and would work with all electronic goods.

Walsh means “From Briton” The meaning of the brand went perfectly with the personality of the product. In the end, the customers judge the names on how it makes them feel rather than what it means.

Task

Naming an Electronics Brand in India