The Riddle

Hailing from Punjab, Mr Ayush Bajaj’s family ran a rice mill dating back to 1972. To introduce a food brand under their established enterprise, they approached us in April 2022. They brought several options before our team, but none passed our unfailing scientific naming system.

The Muse

The market of packaged consumer products is a tough one to crack, with popular brands inspiring trust in the buyers. We identified the modern Indian homemaker as the key to entering the market as a trusted brand that would bridge her demand for tasty, yet healthy, restaurant-style food.

The Naming Insight

Thus emerged Swaaza, a fitting blend of Swaad (taste) and Taaza (freshness). Easy to pronounce, familiar, brimming with emotional connection and legal. Swaaza connected with its consumers instantly.

The Unveil

With the name trademarked and its domain secured, Swaaza went on to be well-accepted by homemakers as a trusted brand that ensures fresh flavours and high quality.