RareRoots


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Brand Naming Visual Identity

RareRoots

Problem.

In November 2021 we were approached by Hitesh Dudhat from Nutradoc Healthcare Private Limited to name their herbal supplements brand in Indian and global market.

Solution.

Their name Nutradoc could not get registered under trademark as it wasn’t new and there existed many names with prefixes of Nutra. This brand had a lot of potential and deserved a name that was truly extraordinary. RareRoots become a powerful name that the board chose in a heartbeat. The name got trademarked and the brand is doing excellent in the market.

Task

Naming a herbal products brand in global market.

  • Date

    November 12, 2021

  • Skills

    Linguistics, Sound Symbolism, Visual Identity

  • Client

    Nutradoc Healthcare Private Limited

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