• Brand Naming

Renaming a Wiring Company: Elegar Kerpen

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Problem.

Ravi Cables had acquired the Leoni Cables Indian subsidiary, and were looking for a new name. They supply high-performance wiring to the defense, transport and renewable industries worldwide. They needed a branding system that would help them articulate their capability in precise engineering with a touch of modern, urban innovation.

Solution.

Tiepograpgh came up with a brilliant idea to name the brand Elegar in order to link the heavy legacy of the brand with the modern marketplace.The name Elegar comes from the combination of parts of the two words Electric and Garden.

Elegar Kerpen - Brand Naming for Wiring Company

Date

  • 2024

Skills

  • Linguistics, Sound Symbolism, Market Insights, Trademark Evaluation.

Client

  • Ravi Cables / Leoni Germany
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The team at Tiepograph created the name Soventis for our import and export company, and everyone has been loving it. The process with them was smooth and straightforward.

Kushal Patel

Soventis