Problem.

After successfully launching Mama Nose with Tiepograph, Maunish Patel of Kidaza wanted to get into the kids and toddler food products industry. The major markets were India and Australia. Some brand names they were thinking of were Go Organic! or Pure Treats. 

Solution.

We saw the market and knew we had to make a very suggestive brand name instead of something that is one word that feels right. We wanted something playful yet would match with food. The products in the catalog were dosa batter mix, superfoods, oats, and millet pancakes.

MiniSpills brand name took place after the idea of babies, kids spilling their meals. Any kid at any given mealtime would have food covered around their face. We were fortunate again in this case to find the matching domain www.minispills.com available and same case usernames across the social media.