Problem.

A Kerala based chips company originally called “EatTapioca” approached us to create a full name rebrand that was unique, memorable and congruent with their playful brand personality.

We were asked to create a name that represented movement, happiness and a youthful energy without being too literal.

Solution.

At Tiepograph, we crafted the name “Hopple.”
The word “Hopple” is inspired from two very intuitive concepts: “Hop,” which represents energy, movement and momentum.  “Ple,” on the other hand represents playfulness. When Combined, these attributes creates a powerful identity that captures the brand’s personality: friendly/approachable/lively.

With the emergence of ‘Hopple’, the brand now steps into a more expressive and ownable identity, more memorable, fun to say and ready to transcend its roots.