The Riddle
Beauty & Beyond, a cosmetics company, approached us for a distinct yet memorable brand name that would resonate yet stand out in the globally competitive cosmetics market.
The Muse
The target audience for the brand was every aspirational beauty consumer who sought quality cosmetics at competitive prices.
The Naming Insight
Combining our scientific naming system and thorough research of the targeted economy, emerged Gleva, an intuitive name that sounded familiar, exuded sophistication and was trademark-friendly.
The Unveil
Today, Gleva supports Beauty & Beyond’s positioning as a high-quality and elegant brand name.