• Brand Naming, Visual Identity

Naming a luxury wood and plywood collection: Tuvio

View project

Problem.

Devinder Kathuria of Pasand Plywood Private Limited, India had a pre-existing brand in the plywood industry with the name of Woodline. In 2020 they approached Tiepograph to help them with brand naming of their new luxury segment of doors, laminates, and plywood. 

Solution.

We did not want to make another descriptive brand name for the client, yet have a sound that was simple to pronounce and easy to remember. This is a combination of words Tu and Vio. Tu means You in the French language and Vio means Way in Latin. The style falls your way, always. The brand name turned out to be highly remarkable after the feedback taken through the customers. 

With Tuvio we did not want to restrict the brand to just the wood and interior industry but give freedom to venture even into home decor and possibly electronics. Even checkout our other project on plywood brand naming.

Date

  • 2020

Skills

  • Linguistics, Sound Symbolism, Trademark Evaluation, Illustration

Client

  • Pasand Plywood Private Limited
  • Share:

More Projects

→ View all Projects
Smoopy - Brand Naming for Baby Product

Smoopy.

Baby Products Brand

Brand Naming

Hopple - Brand Naming for Snacks

Hopple.

Snacks Brand

Brand Naming

Glisna.

Herbal cosmetics brand

BRAND NAMING

→ View all Projects

let's work together

Ready to Make the Next Chapter yours?

We don’t just find names — we build identities that connect with your audience and last for decades. Start your journey toward a brand name you’ll be proud of.

Let’s Talk Names & Logos. First consultation’s on us!

Google Reviews
0 +

The team at Tiepograph created the name Soventis for our import and export company, and everyone has been loving it. The process with them was smooth and straightforward.

Kushal Patel

Soventis