Problem.

Jitender Singh of Vijit Retail Private Limited, India wanted to venture into the casual clothing segment. They had a retail and export market of ethnic fashion wear for about 20 years. 

Solution.

Do not give all your creative energy to meaning. Sound symbolism and letter structure are equally valuable, particularly in the global marketplace. The denim and casual clothing industry are driven by powerful names like Wrangler, Killer, Diesel. Enciger is a perfect example of a brand naming solution that is at once distinct to the world and yet still natural, something that is both engaging and memorable. Through the brand name, we wanted to portray the sense of toughness, and rugged feeling. Enciger was inspired by the sounds of cigar, barrel, and endure.