Clezo

Clezo

Problem.

Nilesh Bhoir needed a new and distinctive brand name for his express laundry service in India. The previous name, “Wasshential,” had trademark issues and was difficult to pronounce. The new name had to be easy to remember, pronounce, and reflect the efficiency and quality of the laundry service.

Solution.

“Clezo” was chosen as the brand name for the express laundry service. This name is short, easy to pronounce, and memorable, making it ideal for attracting and retaining customers. “Clezo” conveys a sense of cleanliness and efficiency, perfectly aligning with the company’s mission to provide fast and high-quality laundry services. The name’s simplicity and modern appeal help in creating a strong brand identity in the competitive laundry service market in India.

Task

Naming an express laundry service