Yordey


Milk Your Day

Brand Naming Visual Identity

Yordey

Problem.

Vivek Pise of Siddhsaanvi Foods Private Limited was looking to launch a new brand in the dairy and food product industry. After struggling with coming up with the right brand name, the company decided to get professional help.

Solution.

Be bold and convey your authority in the field. Yordey is a stylized word and has the same homophone as ‘Your Day”. It’s a punchy brand name with an attitude that easily supports the company’s promise of health and freshness. We needed a name that could be easily pronounced in the market. Where the brand names like Amul, Mother Dairy and Gokul dominate the market, a simple yet approachable name was needed. Again we did not want to compromise the maturity and seriousness of the brand’s positioning.

Task

Naming a dairy product brand in India

  • Date

    February 12, 2021

  • Skills

    Linguistics, Trademark Evaluation, Sound Symbolism, Brand Strategy

  • Client

    Siddhsaanvi Foods Private Limited

  • Industry:

    Dairy & FMCG

  • Trademark Classes:

    29, 30

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