Trivia


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Brand Naming Visual Identity

Trivia

Problem.

Kaushik Kaneriya of Indo United Naturals Private Limited, India had chosen the brand name Orgeno which didn’t get the trademark, being similar to other marks. The company was looking for a brand name that would go well with its fruit juices and jam products.

Solution.

For all juices, snacks, healthy products the names should be playful and somewhat youthful. Even adults want to feel like kids when they consume such goods. We tapped into many natural sounds, ones that traveled fast, and had mass appeal. Considering the product would be sold majorly in the rural parts of India first, we had to have a name that was very simple to speak. 

We figured the letters T and V are amongst the fastest traveling sounds. The word even came better as reality remains a real English word. 

Task

Naming a juices brand

  • Date

    February 11, 2021

  • Skills

    Fruit Juices Industry

  • Client

    Indo United Naturals Pvt. Ltd.

  • Skills:

    Linguistics, Sound Symbolism, Illustration

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