Terica
Strength to another extent
Brand Naming
Terica
Problem.
Our client Ankit Sinha was looking for a brand name for his new paver block and other building material products company. A brand name that could be easily pronounced by even people with the lowest literacy level at the same time has an evoking feeling.
Solution.
Terica became the ultimate sound with a meaning sticking to the business activity. The word was inspired from “Terra” which means Mother Earth/Land in Latin origin and “Rica” that refers to “Powerful”. It is important for any brand name to have a meaningful connect with the vision of the products.
Task
Creating a brand that would fit for any building material product
![](https://i0.wp.com/www.tiepograph.com/wp-content/uploads/2020/08/terica-paver-block-building-material-brand-naming-designing.jpg?fit=1000%2C1000&ssl=1)