Strength to another extent

Brand Naming



Our client Ankit Sinha was looking for a brand name for his new paver block and other building material products company. A brand name that could be easily pronounced by even people with the lowest literacy level at the same time has an evoking feeling.


Terica became the ultimate sound with a meaning sticking to the business activity. The word was inspired from “Terra” which means Mother Earth/Land in Latin origin and “Rica” that refers to “Powerful”. It is important for any brand name to have a meaningful connect with the vision of the products.


Creating a brand that would fit for any building material product

  • Date

    October 16, 2020

  • Skills

    Building Material

  • Client

    Ankit Sinha

  • Skills:

    Linguistics, Sound Symbolism

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