Stogus

Brand Naming

Stogus

Problem.

A passionate coffee brand that focused on sustainability was asking us for a name that could signify the bold and deep flavors with the experience they offered. They wanted a name that would not sound common and at the same time have a strong and distinctive character that would be able to make its way through the coffee market.

Solution.

At Tiepograph, we worked together to make their dream a reality by combining the word ‘Gusto’ and ‘strong’ which resulted in a very rare ‘Stogus.’ The name is a very good representation of the passionate and vibrant energy as well as the care that is being delivered by the brand through their products and customer service experiences.

Task

Naming a coffee brand