Spelux

Brand Naming

Spelux

Problem.

Mr. Ravindranath Gupta Pabbaa approached us to curate a name that could capture the magic of interior transformation. They wanted a name for their new showroom in Nampally Hyderabad. A showroom that would have all materials like plywood, wood, laminates, timber, under one roof. The ultimate goal was the craft and create a name that was charming and held wonder. They also wanted it to sound elegant so it could align with their premium luxury positioning.

Solution.

And, that’s how Spelux was born with “Spel”( inspired by spell or magic), and “lux” from luxury. Overall, a name that embodies enchanting design and elevated living.

Task

Naming an interior showroom