Make a Healthy Choice

Brand Naming Visual Identity



In May 2020 we were approached by Mayank Singh from Kushwah Oil Mill, India for brand naming for their oil brand. They had a name which could not get registered under trademark authorities.


We asked them if their plan was to eventually sell anything besides just oil in the future. The company wanted to dominate the market only in the oil category. Here Spell means Magic, kachi Ghani oil is made from 100% mustard and is unadulterated, it wards off indigestion, keeps pickles fresher for longer and is only made with the finest of mustard seeds available in the market. The brand is already registered and we got them the matching case .com domain.


Brand naming for edible oil brand

  • Skills

    Linguistics, Sound Symbolism, Visual Identity

  • Client

    Kushwah Oil Mill

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