• Brand Naming, Visual Identity

Brand naming for edible oil brand: SpellFry

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Problem.

In May 2020 we were approached by Mayank Singh from Kushwah Oil Mill, India for brand naming for their oil brand. They had a name which could not get registered under trademark authorities.

Solution.

We asked them if their plan was to eventually sell anything besides just oil in the future. The company wanted to dominate the market only in the oil category. Here Spell means Magic, kachi Ghani oil is made from 100% mustard and is unadulterated, it wards off indigestion, keeps pickles fresher for longer and is only made with the finest of mustard seeds available in the market. The brand is already registered and we got them the matching case .com domain.

Date

  • 2020

Skills

  • Linguistics, Sound Symbolism, Visual Identity

Client

  • Kushwah Oil Mill
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The team at Tiepograph created the name Soventis for our import and export company, and everyone has been loving it. The process with them was smooth and straightforward.

Kushal Patel

Soventis