Problem.

Our client Anil Rohit from Gujarat needed a name for his pharmaceutical venture that felt modern and dependable. He felt many pharma names sound very technical and generic, without expressing what the brand stands for clearly. The challenge hence was to find a name that could clearly reflect innovation while sounding professional.

Solution.

We solved this problem at Tiepograph by coming up with the name ‘Sonfus’ which was created by blending the word ‘solutions’ and ‘fusion’. The name represents the coming together of research, science and purpose. Modern and confident, Sonfus felt rooted in its credible identity, allowing room to grow in the pharma space and industry.