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For Today's Divas
Brand Naming
Visual Identity
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Problem.
In April 2022 we were approached by Christofin Impex, Delhi to rename their girls’ accessories and clothing brand.
Solution.
They had a brand name that was hard to associate with fashion for young girls. We decided to take an approach that is poppy, playful, and immediately sounds exciting. They are getting great response in Delhi NCR and other regions. These days clothing brand need a name that can stand out due to hundreds of thousands of trademarks.
Task
Naming a girls fashion brand
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Skills
Linguistics, Sound Symbolism, Visual Identity
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Client
: Christofin Impex
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