Morca


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Brand Naming Visual Identity

Morca

Problem.

Andslite, based in Chennai, needed a unified brand name for their diverse range of products including LED lights, appliances, and water pumps. They sought a name that could convey quality and reliability across these different product categories.

Solution.

Morca” was chosen as the brand name for Andslite’s products. This name resonates with durability and efficiency, reflecting Andslite’s commitment to innovation and reliability in LED lights, appliances, and water pumps. “Morca” embodies simplicity and strength, making it a versatile choice to unify their product offerings under one brand identity.

Task

Naming a brand name into LED and home appliances

  • Skills

    Linguistics, Sound Symbolism

  • Client

    Andslite

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