The Riddle

Mr Arjun Khumri ran a family-owned jewellery brand and wished to launch a new brand that was rooted in tradition, yet modern in its elegant jewellery pieces.

The Muse

The brand targeted every young woman who surely entered the store at the insistence of her parents, urging her to buy jewellery, but exited with a chic, everyday piece that she purchased with her hard-earned money. The brand had to connect with buyers looking for trust as well as unique designs.

The Naming Insight

Emerging from the love and affection (Moh) of their guardians and the Queens’ (Rani) unique tastes was the brand name Mohrani. Contemporary and confident as well as respectful and strong, Mohrani roped in not just a wearer but an emotionally invested consumer.

The Unveil

Today, Mohrani stands tall as a reputed brand in Punjab, connecting with a wide audience and delighting all with its unparalleled designs and promise of authenticity.