Mohrani

Brand Naming

Mohrani

Problem.

Arjun Khurmi’s family-owned jewellery company needed a name that was traditional in feeling yet modern in appearance, evoked emotional resonance, and portrayed jewelry as both sentimental and a long-term investment. They considered many different ideas but the essence of their brand identity, and their family’s connotation to it, still remained absent.

Solution.

Tiepograph created ‘Mohrani’ by merging ‘Moh’ (love) plus ‘Rani’ (queen) to create a name that is powerful and contemporary, yet traditional in concept and thinking, embodying emotional nostalgia, generational legacy and strength. The name resonated very strongly with the family, as it encapsulated their heritage and vision of the future of the brand, consumer and family.

Task

Naming a jewellery brand