Problem.

In January 2022 we were approached by Kirtesh Shukla to name their new fast-food joint in Indore.

Solution.

Suggestive names go a long way for fast food joints. And it is even better when the name is easy to pronounce and the general public can understand it. Madfingers remained a memorable name that speaks about finger foods and madness. Where people cannot resist the food. The name got easily approved by the board and got registered under the trademark. Brand names that follow such symbolism also turn out as evocative names.