Levethos

Brand Naming Visual Identity

Levethos

Problem.

In March 2022 we were approached by Ayush Batra and Akash Singh to name their new activewear brand.

Solution.

They already had a name like BlacknByrd but since it was generic it got rejected immediately. We wanted a name that was bold, disruptive and something that had a good meaning. Levethos – A constructed word where Leve was inspired from the word Level and ethos means Solid/Character in Greek. Here the thought was elevating the world by raising standards of sportswear.

Task

Naming a sports wear brand in India