Problem.

When an animal healthcare brand approached us, the challenge was coming up with a name that could easily emotionally resonate with people as the current healthcare market is already overly crowded with brand names that feel cold, technical and too common.

Solution.

At Tiepograph, we constructed the name ‘Lavizen’, inspired by the word ‘Lavi’ which means Lion and ‘Zen’, representing life and balance. Together they form a strong brand identity which conveys the idea of impactful medical solutions that sounds reassuring and supportive.