• Brand Naming, Visual Identity

Naming a South African salt substitute product: KickSalt

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Problem.

In September 2020 we were approached by Sada Gounder from Taemané Blue, South Africa to name their salt substitute product.

Solution.

This product was different, useful and needed great attention. People who are advised to not consume salt due to health reasons often miss the taste of salt. The product catered to them and even the general public. Just like the product, the name had to be out of the world. A product which has no competition cannot be a coined word, but a bold suggestion. Think about GoPro. KickSalt remains a reminder for the people, as it
evokes a thought of what needs to be once you see it. The company is now even into salt substitute chips, nuts. And is set to capture African and European markets.

Date

  • 2022

Skills

  • Linguistics, Sound Symbolism, Visual Identity

Client

  • Taemané Blue, South Africa
  • Share:

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The team at Tiepograph created the name Soventis for our import and export company, and everyone has been loving it. The process with them was smooth and straightforward.

Kushal Patel

Soventis