Problem.

The name Neekom fashion was initially used; but our client Komal Gurrpratap Paul was not too keen on the the name, but still thought that it didn’t entirely capture the ethos of her fashion brand and overall creative vision. Instead, she was looking for something that felt a bit more emotionally resonant and connected to the art behind her work.

Solution.

At Tiepograph, we crafted ‘Kaliksho’ – a bold sounding easy  name that blends kala (Art) and ishq (Love). The name easily felt harmonious, including a blend of poetic identity, passion, and creative expression. Kalishko sounded short yet distinctive and memorable. In the end the name was also secured with a matching .com domain, which ensures better digital availability and long-term brand strength.