Invensa

Invensa

Problem.

In December 2021 we were approached by Abhishek Mittal from Beauty & Beyond Private Limited, Delhi for brand naming of their revolutionary skin care brand. 

Solution.

Naming a brand is always easy, but it is difficult to find a name that is memorable, gets passed for trademark, and likeable by most. With this brand, we wanted a name which was beyond just beauty and care. 

We wanted something gender neutral. Invensa is a portmanteau of English word Invent and Hindi word Jaisa. Giving the meaning Invent Like you Want. A mixture of feminine and masculine sounds. The brand name has already been registered for trademark.

Task

Naming a revolutionary skin care brand