Intu

Brand Naming

Intu

Problem.

In January 2025, we were approached by NSure Energy to name their new lithium-ion inverters for the entire Indian market.

Solution.

We knew that what we wanted was a name that could be easily pronounced by anybody. Our target audience consisted of new-age homeowners seeking a new inverter solution for their homes. The name was created from the idea of Intuition and Into. Here, Intuition speaks about intelligent and advanced technology, and Into refers to stepping into the new age of modern inverters.
Task

Naming a lithium-ion inverter brand

  • Skills

    Linguistics, Sound Symbolism

  • Client

    NSure Energy

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