Brand Naming Visual Identity
In November 2021 we were approached by Sudheer Patil of Tricorus Healthcare, Bangalore to launch their new company in the same industry. The client was looking for something advanced, something unheard.
There are endless brand names in the pharma market, not many sound different than the rest. Our approach was simple, coin a new word that has a larger meaning and can be used globally. Hilaxy is a portmanteau of Heal and Galaxy. The name successfully got registered and we could even acquire a matching case .com domain.
Naming a revolutionary medicinal brand.