Happytown
BIG RANGE & HEAVY DISCOUNTS
Brand Naming
Visual Identity
Happytown
Problem.
In March 2022 we were approached by Amar Communication Private Limited from Chennai to create a name for their supermarket chain.
Solution.
There are many names already registered in the space, but you can still be unique in your own way. We wanted a name that gave a sense of freshness, an idea of love. Happytown was exactly what we were looking for. The name remains suggestive, memorable and stands out. The client did not have any problems with the trademark and got registration easily. As we speak they were expanding and setting up franchise units in different parts of Tamil Nadu.
Task
Naming a supermarket chain in India.