Happytown


BIG RANGE & HEAVY DISCOUNTS

Brand Naming Visual Identity

Happytown

Problem.

In March 2022 we were approached by Amar Communication Private Limited from Chennai to create a name for their supermarket chain.

Solution.

There are many names already registered in the space, but you can still be unique in your own way. We wanted a name that gave a sense of freshness, an idea of love. Happytown was exactly what we were looking for. The name remains suggestive, memorable and stands out. The client did not have any problems with the trademark and got registration easily. As we speak they were expanding and setting up franchise units in different parts of Tamil Nadu.

Task

Naming a supermarket chain in India.

  • Skills

    Linguistics, Sound Symbolism, Visual Identity

  • Client

    Amar Communications Chennai

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