Ringtel Marketing partnered with Tiepograph to help strengthen the brand, differentiate against their competition, and articulate their message in a more meaningful way. The previous branding lacked a compelling dialogue and did not stand out to the right buyers for the several reasons, despite being disruptive company in the headphone and audio industry.
They were launching their new segment of athleisure earbuds with the name Hammer Knockout (KO). Our goal was to have a hybrid design showing a reflection of minimalism and sport. Our team at Tiepograph made the narrative Knock the Unusual, and have received well praise from the client and their customers/distributors for the packaging design.
Research & Insights → Competitive Audit → Brand Tone → Purpose, Vision, Values → Hammer KO
Designing a hybrid athleisure packaging showing a reflection of minimalism and sport