Grafel

Brand Naming Visual Identity

Grafel

Problem.

Tsumitomo Airtech Private Limited needed a unique and impactful brand name for their new metal company. The name had to convey strength, innovation, and reliability, reflecting the company’s commitment to excellence in the metal industry.

Solution.

Tsumitomo Airtech Private Limited approached Tiepograph to create a distinctive and memorable brand name. After thorough research and creative brainstorming, “GRAFEL” was chosen. This name combines the ideas of precision and durability, perfectly capturing the essence of a leading metal company. “GRAFEL” is strong, modern, and easy to remember, making it ideal for establishing a strong brand identity in the metal industry. Tiepograph’s expertise ensured that the name “GRAFEL” resonated with the target audience and effectively communicated the brand’s vision of innovation and quality.

Task

Naming a metal company in India

  • Skills

    Linguistics, Sound Symbolism, Illustration, Market Insights, Trademark Evaluation.

  • Client

    Tsumitomo Airtech Private Limited

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