Frela

Brand Naming

Frela

Problem.

In 2023, we were hired by Mani from Ninif Trading Private Limited for naming their super absorbent biodegradable sanitarypads in India.

Solution.

We knew we wanted a name that was easy to pronounce, and would fit our product. This new name name was crafted from the sounds of “fresh” and “lasting,” which gives a sense of lasting freshness which is ideal for a sustainable period care. This brand supports long term care for women and the environment, as well as comfort and cleanliness.

Task

Naming a sustainable sanitarypad brand