Forera
For Today & Tomorrow
Brand Naming
Visual Identity
Forera
Problem.
In April 2022, we were approached by Amit Saha from Kolkata to name his sustainable cutlery and disposable goods brand.
Solution.
They were unsure on how to make a name, choose that is right, and know how well it can perform in the market. Looking at the company’s vision we realized we wanted something that is lasting. Forera is a combination of For and Era. A portmanteau that is memorable and goes well with their ideology.
Task
Naming a eco-friendly cutlery brand
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Date
April 7, 2022
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Skills
Linguistics, Sound Symbolism, Visual Identity
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