Problem.

A sportswear brand reached out. Young energy, lots of attitude, and they needed a name to match. Bold, stylish, something that would be deeply moving for a young crowd. They wanted it to land with people who don’t sit still, the kind of audience that scrolls fast and decides faster.

Solution.

So… We came up with the name Epivu!
It came out of two words: “Epic” and “Woo.” That second one matters more than it sounds. ‘Woo’ is the noise people make when they’re hyped, when something hits, when a song drops at the right moment.

Combining it with epic was perfect as it felt true to what the brand is about which is confidence, action, energy and style!