Desiworld

Brand Naming Visual Identity

Desiworld

Problem.

In April 2022 we were approached by Darshan Gogri from Mumbai to name their packaged sweets brand.

Solution.

The company had been running in the name of Sweet Box, but the name was generic and could not get trademark. Their main target was Indian and Australian market. As we were tragetting Indians and NRIs we wanted a name that gives a sense of India along with the world. Desiworld became a reality and immediately got approved. A memorable tone, which will be used for sweets, namkeens.

Task

Brand naming for a sweets and namkeen brand.