In July 2022 we were approached by Manish Saini from Saini Food Production, Bikaner to rename their existing namkeen brand.
They were having a tough time with the name Saini, and wanted a new name to enter the mass market as well as the overseas market. The company already had a big market in Bikaner and specialized in all farsans and snacks. Buzelo is a coined word inspired from the sounds of Buzz and Lelo. A mixture of Hindi and English.