Buzelo


KHAO DIL SE

Brand Naming Visual Identity

Buzelo

Problem.

In July 2022 we were approached by Manish Saini from Saini Food Production, Bikaner to rename their existing namkeen brand.

Solution.

They were having a tough time with the name Saini, and wanted a new name to enter the mass market as well as the overseas market. The company already had a big market in Bikaner and specialized in all farsans and snacks. Buzelo is a coined word inspired from the sounds of Buzz and Lelo. A mixture of Hindi and English.

Task

Brand naming for Namkeen brand from Bikaner

  • Skills

    Linguistics, Sound Symbolism, Visual Identity

  • Client

    Saini Foods

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