Brand Naming Visual Identity



In January 2022 we were approached by Punit Goyal to name their sports footwear brand.


This brand was priced more economically. Hence targeting mass audiences. We wanted a name that was easier to pronounce and short. Acliv is a portmanteau of Active and Living. A 5 letter word that is doing excellent in the market and already got registered under trademark. Acliv evokes a feeling of oneness and agility. The client loved how the named sounded and could see why we crafted this name for them.


Naming a sports footwear brand.

  • Skills

    Linguistics, Sound Symbolism, Visual Identity

  • Client

    Punit Goyal

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