Acliv

Brand Naming Visual Identity

Acliv

Problem.

In January 2022 we were approached by Punit Goyal to name their sports footwear brand.

Solution.

This brand was priced more economically. Hence targeting mass audiences. We wanted a name that was easier to pronounce and short. Acliv is a portmanteau of Active and Living. A 5 letter word that is doing excellent in the market and already got registered under trademark. Acliv evokes a feeling of oneness and agility. The client loved how the named sounded and could see why we crafted this name for them.

Task

Naming a sports footwear brand.