Problem.
A healthy-foods brand making cereals, millet, and muesli came to Tiepograph wanting a name that felt wholesome and optimistic, something memorable that spoke to nourishment and everyday well-being.
Solution.
At Tiepograph, we crafted the name Mayfills. The name, “Mayfills,” is a blend of “May” and “Fills”. “May” symbolizes encouragement and hope while “Fills” stands for satisfaction. With the name, we aimed at showing customers that we do not only serve food to fill their stomachs but also their souls.