Problem.

Having operated under the name Surgigear, the brand had faced several issues around trademark. Having already established itself as a B2B healthcare supplies provider, they came to us for a rebranding exercise, wherein we were asked to devise a brand name which was unique, legible, and memorable while staying true to its purpose in the industry.

Solution.

At Tiepograph, we proposed the brand name Zoctive which is created by combining “Zoe,” the meaning of which is life, with “Active,” representing vibrancy, liveliness, and longevity. This brand name was perfect as it now represented what the brand stood for.