• Brand Naming, Visual Identity

Naming a chemical manufacturing company: Arliqa

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Problem.

Dilip Jhanwar of Shree Krishna Chemicals was looking for a brand name for his chemical manufacturing company. The company had selected few names which did not get accepted for trademark. Their clients are mostly in the industries of textiles, food, and construction.

Solution.

Since the company deals in B2B we knew what we wanted to mean through the name. This has a sense of legacy and heritage attached to the sound. Liqa means “Meet/Match” Making the meaning “Our (Ar) Match)” The letter Q in the word would give a feel of quintessence. The thought behind the name was matching the needs of industries, having an adaptive sense of balance to the business. 

Date

  • 2020

Skills

  • Linguistics, Sound Symbolism, Illustration

Client

  • Shree Krishna Chemicals
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