Problem.

In 2023 we worked with Ativir Advisory from Mumbai to name their financial platform Ruperrb, and this time they wanted to get into infrastructure development. The company wanted to focus on providing technical advisory services for the construction and development of infrastructure projects in sectors like Roads, Power, Rails, Ports, Metros, etc.

Solution.

We at Tiepograph have a way of understanding client’s requirements for sound. In brand naming, everything falls down to how a word sounds, as it matches a personality and also the placement of letters. Transplex became the ultimate choice by the board of directors. In an industry where a name has to be perceived as powerful and unique, we could manage to get the best result for it.