Problem.

In 2023, we were hired by Bharat Rudani from Gujarat to name his new furniture business. They had great ideas in terms of marketing, supply chain, and products, but lacked the right approach to naming.

Solution.

We chose to name the brand Lefonto. The name had a sense of sophistication and class, and it gave a feel of a regionless brand, where the brand can be perceived from any part of the world. The name reflected well with their values and the brand’s personality. Lefonto easily got registered under the trademark in India and is now doing well amongst customers in different parts of the country.