Problem.
In 2023, we were hired by Mani from Ninif Trading Private Limited for naming their super absorbent biodegradable sanitarypads in India.
Solution.
We knew we wanted a name that was easy to pronounce, and would fit our product. This new name name was crafted from the sounds of “fresh” and “lasting,” which gives a sense of lasting freshness which is ideal for a sustainable period care. This brand supports long term care for women and the environment, as well as comfort and cleanliness.